Having a mobile friendly, responsive website is becoming more critical now than ever before. With online shopping on a mobile device far exceeding those on a desktop computer, the majority of your visitors will more than likely, at some point visit your website on a mobile device.
With people always on the move, it’s not just e-commerce sites that need to make sure they have a mobile friendly, responsive website. People are not only shopping but also continually researching on the go too.
WHAT IS THE DIFFERENCE BETWEEN MOBILE FRIENDLY WEBSITES AND RESPONSIVE WEBSITES?
A responsive website represents a website that changes layout and structure to adapt to the size of the screen it is being viewed on. The site should look just as good on a mobile device as it does on a desktop computer.
Unfortunately, just having a responsive website is not enough. It also needs to be mobile friendly. For a website to be mobile friendly, all of your content needs to be accessible and work correctly. For example, having outdated software such as Flash or Muse which only displays on desktop computers can be an issue.
Text should also be rearranged and could even change colour to ensure it is easily readable and accessible to the visitor. All of the features on your website should work correctly, including forms and interactive buttons, just as they would on a desktop computer.
HOW CAN I CHECK IF I HAVE A RESPONSIVE, MOBILE-FRIENDLY WEBSITE?
Take out your mobile phone and go to your website’s address. Without touching the screen, your website and the text should be clearly visible to the visitor without having to zoom in manually.
If you have to zoom in to see text on your website, then you do not have a responsive, mobile friendly website.
Another key factor to check out while checking your website on a mobile device is to ensure your forms work. There is nothing more frustrating for a visitor than vigorously tapping on a form, and it doesn’t work or bring up the keypad on your phone to start typing.
WHY IS IT SO IMPORTANT?
Having an unresponsive website that is not mobile friendly not only hinders your search engine optimisation (SEO) performance, it also deters customers from revisiting your website. People who visit your website and then leave rather than continuing to view other pages on your website causes a “bounce rate.” Google does not favour websites with a high bounce rate, and as a result, it can affect your SEO.
Also, if you have an eCommerce website, where you sell your products/services to customers; if this isn’t mobile friendly, you could potentially be losing thousands in profit every month.
DO YOU WANT A RESPONSIVE WEBSITE?
We will be happy to take a look at your website free of charge and recommend how it could be improved to help move your business forward – get in touch with us.