With the new year just around the corner, you might be thinking it’s time to freshen up your business with some cost-effective marketing ideas for 2018. Below, we have put together five different marketing ideas you can incorporate into your marketing plan for 2018 to help your business grow.
Customers love a good deal. With the likes of Black Friday and Cyber Monday behind us, it doesn’t mean you should stop planning fantastic product offers for your business. With January comes the popular January Sales and it is the perfect time to get rid of old stock or stock that isn’t selling as much as you expected. Considering a loss leader is a great way to get rid of the surplus stock before it begins to depreciate. The idea behind a loss leader is to sell a product at below market price to stimulate other sales of more profitable goods or services within your business. It works well, and many prominent companies use this tactic.
Everyone likes to win something for free, and that includes the majority of your customers. Creating well thought out competitions can do a world of wonders to your business’ social media platforms. Creating a competition or a giveaway is so simple to do and can often be done at a reasonable price. Consider your target market and think about what they would find valuable and offer that as a prize; that is the key to creating a successful competition. Ensure you get people to follow, like and interact with the post to make it worthwhile for your business. Make sure to run the competition long enough to gain traction, but not too long as that can deter people from entering!
Social media is free, so it’s great to add this to your list of marketing ideas for 2018. A lot of businesses have social media accounts, but as a marketing agency, we tend to find more often than not, unless the company has a dedicated marketing employee, their accounts are not updated consistently. Make your new year’s resolution to ensure that you consistently post on your social media accounts. Set a specific time and day every week to look at your social media and ensure you post and interact with your customers or potential customers. Social media takes dedication, but if done right, it could help your business move to the next level. Don’t create social media accounts just to sit there. For example, if the majority of your target audience is on Instagram and Twitter, start with those accounts first and ignore the likes of Pinterest, Google+, Facebook, etc. until you become more established with your social media strategy.
Newsletters are not only cost-effective, but they are a fantastic way to interact with your customers. If you ensure your newsletter adds value to the person reading it, whether that be by learning something new or getting a great discount on products they are interested in or buy frequently, you really can’t go wrong. It is a great way to reinforce your reputation and build a relationship with your customers. Whilst engaging content is key, avoid overwriting on your newsletters as most readers tend to skim – so less is more. Start creating a newsletter now using free tools such as MailChimp and add it to your list of marketing ideas for 2018!
Out with the old and in with the new! Times are changing, and that means so are designs. If your logo or website branding was done more than five years ago, it might be time to consider updating it. If your branding looks old-fashioned and tired, it can give a negative impression on your business which can deter people from buying from you. In addition to aesthetics, over time, businesses change. If you were selling just one product five years ago, and now you’re selling ten different products, your branding might not be accurate anymore so you may need to create new branding that represents your business for 2018.
We hope you found or blog inciteful and gave you some new marketing ideas for 2018! If you need help with your marketing in 2018, contact us! We would love to hear from you!