Why you should be using content marketing

What is content marketing?

Content marketing is a strategy used to help engage and attract customers. This is done by developing exciting content that your customers could watch, read, or listen to.

In this blog, we will be explaining why content marketing is key to helping reach your business goals.

There are many ways you could produce content online. For example, you could create video content and post it on YouTube or create business social media accounts to post about what your business is currently doing. There are also other options, including podcasts, blogs, or email marketing, proving there are endless ways of communicating with your customers.

What are the benefits of content marketing?

Content marketing can help with creating a good brand reputation. It is a more personal way of marketing, allowing you to create a stronger relationship with your customers and positively affect how your customers view your brand.

On top of this, content marketing can help your business have higher visibility in search engines. This is because the more relevant content you post about your business the better the search engines will rank your site as it has more authority.

Finally, there will be more referral traffic to your website as more people see your posts and content. Many businesses include a call to action (CTA) to remind people to check out your website for more information. Driving traffic to your website should help them engage with your business further and convert them to send you an enquiry or buy your product or service.

What are the disadvantages of content marketing?

One disadvantage of content marketing is that it can be difficult to develop content ideas. To be successful with your content campaigns, you need to post interesting and relevant ideas frequently. This can be frustrating and overwhelming, especially when you have lots of other responsibilities that take up time in your day.

Consider delegating your content creation to someone else so that you don’t compromise on the quality of your content. This is a service we offer to many businesses, taking the hassle out of the process for them.

Another disadvantage is that it can take a while to see any results. It may be disheartening when you aren’t seeing results as quickly as your hoped for however, it’s important to be patient with content campaigns because it can take time to organically grow an audience and reach your target customers.

To help you keep motivated with your posts, it may be easier to use a content calendar. A content calendar contains dates throughout the period you want to be posting online, and you can add your post ideas to a date on the calendar to remind you that you need to be posting specific content on a particular day. This helps be more frequent with your posts as it allows you to be more organised and less stressed. We can prepare a tailored content calendar for you, just contact us to arrange.

How to get your content to reach your customers

Why create content for your customers if they can’t find it? It’s crucial that you make your content easy for your customers to find to maximise your success. Take full advantage of your website by having links to your content; for example, you could have a clear link to your latest YouTube video, maybe insert a small clip on the homepage, or if you mainly create blogs, it would be wise to have a section on your website dedicated to your blogs, so they are all easy to find in one space.

There are other ways you can draw attention to your content, like using hashtags. Hashtags are a great way to promote your content online, as it makes it easier for your customers to find your posts on social media platforms such as Instagram or Twitter. Using relevant hashtags is essential because it will help customers see your post when they search for something relevant to your post. Using hashtags is free, so make sure to take full advantage of them. For example, you can use trending hashtags. Although these may not be specific to your content, they are still widely checked out online, which means that anyone looking at a trending hashtag you used could potentially come across your post.

Finally, to help make your post more visible to your customers, including a share button with a widely known icon is an excellent place to start. This allows people who have seen your content to share it online on their social media or to their friends and family over messages which will include a link back to your post so they can view it too.

To find out more about ways to plan, generate and share your content, contact our knowledgeable team who will be happy to help.

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