Virtual assistants are becoming now more accessible than ever before. From virtual assistants promoting voice searches such as Alexa to Siri and Amazon’s Echo, people are becoming increasingly entwined with searching via voice rather than text.
A study conducted by Northstar Research showed that Google voice searches are increasing in popularity with 55% of teens and 41% of adults using voice search at least once per day.
Better yet, Google’s CEO, Sundar Pichai announced during his Google I/O keynote that 20% of queries on its mobile app and Android devices are voice searches.
As a result, optimising voice search and integrating it as part of your marketing plan during 2017/2018 is going to be key to stay on top of your target market. Technology is forever changing and if you don’t keep up, you could be missing out on potential growth to your business.
How Voice Searches Differ From Text Searches
Voice searches can be dramatically different from typed searches, compiled of longer phrases and questions; it is fundamental to keep this in mind and alter your SEO strategy as a result.
Voice searches are no longer a gimmick that business owners can ignore with hopes for it to fade away. It is here, and the popularity is gradually growing daily.
Is optimising voice searches something you should spend thousands of pounds on? Definitely not. Voice searching is still in its infancy with the majority of users using voice search for directions and to send text messages. Unless you are in this industry, it is not something to worry about massively at this current time, but it is something to keep in mind and incorporate into your marketing strategy.
Your Business Keyword Strategy Going Forward
Keep in mind that your business’ keyword strategy now needs to be more conversational and mimic how real people talk. The best way for you to incorporate this into your strategy is to think about the questions you often get asked when your customers call or email you.
Documenting and recording the exact words they use when they ask these questions, will help you create and focus on those longer, more conversational search terms.
Move your Business Forward
If you need help with your marketing strategy, send us an email or give us a call and find out how we can help move your business forward.