Marketing trends change year on year and keeping up to date with the latest trends can set you apart from your competition and make you stand out in the gruelling world of business. Below, we have compiled a list of marketing trends to watch out for in 2018 and how you can utilise these trends in your 2018 marketing strategy.
1. Social Media
Social media has been at the forefront of marketing for the past couple of years, and it’s not going anywhere yet. However, there are some slight changes to take note of! Desktop advertising and use as a whole and has dropped significantly with mobile advertising increasing drastically with its effect on businesses’ return on investment (ROI). Recently, Facebook revealed that it makes 84% of its advertising revenue via mobile devices.
Geo-targeting is one trend that will be useful for many businesses to utilise in 2018. Geo-targeting is the process of sharing or promoting different content to a website user based on their geographic location. Extremely useful for companies with storefronts that can offer a specific ad to ‘local’ customers within a certain radius to encourage them to convert and visit the store. The costs of geo-targeting are more often than not lower, and conversion rates are high, enabling businesses to prolong their advertising budget making it as effective as possible.
2. Mobile-Friendly Websites
No one can argue with the fact that mobile searches now exceed desktop searches. With smartphones becoming more popular now than ever before, people are searching Google more on the go and less at home on their desktop computers. As a result, Google has announced it will be rolling out a new update to accommodate these changes and yes, even if you have a “mobile version” of your website – that can still be affected.
Google has announced they will be rolling out their Mobile First Index, which means mobile-friendly, responsive websites will be ranked higher than those that aren’t.
Therefore, we will see a host of new websites go live in 2018 so businesses can ensure they won’t be left behind when Google rolls out their latest update.
Videos are increasing in popularity with the likes of YouTube, Instagram, Facebook and various other platforms all catering to video content. Having a video is a great way to showcase your brand personality, and with the video medium continuing to explode with 79% of internet traffic predicted to be video content by the end of this year, this marketing trend is not one to bypass in your 2018 marketing strategy.
Videos increase engagement, help improve your brand awareness and make information more impactful for your customers. Consumers would rather watch a video about something rather than read about it, and video also drives an increase in organic traffic from search engines.
We hope you found this blog about marketing trends for 2018 informative. If you need help with your marketing strategy or website development this year, why not contact us today and see how we can help?