When creating a business, you probably spent a significant time in developing an appropriate logo, creating a tagline and picking your company colours. However, what a lot of businesses do forget, is their corporate fonts. The font style in which you use to represent your company image is essential, especially because the font used for your business sets the tone and personality of your brand.
Whether you’re starting a business from scratch or you’re looking to rebrand, it can be a tedious task to picking the correct corporate fonts for your business. With thousands of fonts to choose from today, some organisations go the extent of spending thousands on creating a bespoke font, unique to them, to stand out from the crowd. As an example, Youtube has done just that.
Credit: Saffron Consultancy
Youtube is a prime example of how choosing a corporate font can help stamp your authority on your chosen target market, whether you’re new to the industry or already an established industry leader. Instead of picking a font, Youtube decided to create their own called Youtube Sans, which was inspired by their instantly recognisable play button.
Using the wrong corporate fonts for your business could be detrimental. For example, a construction company would not be taken seriously with a calligraphy type font, and likewise, a wedding planner would not be portrayed well with a bold, box type font.
The thing to remember is consistency. For example, at Creative Shed, our corporate colours are white, purple and pink. We wouldn’t create literature with those colours one month and then next month produce a leaflet that is yellow, blue and orange. You also need to keep this in mind when using your fonts.
Of course, some fonts you might not be able to use on your website and your printed literature. This is fine as long as they’re not completely different. For example, our website font is different to our chosen logo font and printed material – but I bet you wouldn’t have noticed that if I didn’t tell you.
When choosing a corporate font, you might want to use the same font in your logo on your website as well. This is fine, but be aware that using a web font such as “Cabin” rather than a system font such as “Arial” could affect your website speed. Google takes your website speed into account when ranking your website. You can read more about this here in our article about How Website Speed Impacts SEO.
Your website, literature and any other form of print should contain the same font in the text, of course, you can have a different font for your logo if you’d like but the main thing to remember is to keep it consistent.
Just like colour, fonts are very subjective, and everyone has their preferences. The main underlying point to consider when choosing a font is whether or not it has the right tone of voice for where it is being used.
At Creative Shed Agency, we have helped multiple clients with their rebranding. If you want to find out more about how we can help move your business forward, contact us today.
Creative Shed Agency have made a massive impact on our business and the amount of enquiries which we get which is also represented in our turnover.
They created a website, the content, advised us carefully and understood what we did. This is a really flexible, modern and easy to use website that meets our needs and surely would meet the needs of other businesses.
It suits my brand really well, and I have had loads of compliments about it. It's something that I can feel really proud of. One of the best things about my website is that Creative Shed didn't just design and develop it and then leave me to it. If I have any questions they are always on hand to help me.
We have more than doubled our membership numbers since the launch of our new website. We all feel that this is as a direct result of having our new website from Creative Shed Agency.
At the beginning of this year, we were delighted to hear that we had been shortlisted for Creative and Digital Business of the Year at the Selby District Business Awards. […]
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