When creating a business, you probably spent a significant time in developing an appropriate logo, creating a tagline and picking your company colours. However, what a lot of businesses do forget, is their corporate fonts. The font style in which you use to represent your company image is essential, especially because the font used for your business sets the tone and personality of your brand.
Whether you’re starting a business from scratch or you’re looking to rebrand, it can be a tedious task to picking the correct corporate fonts for your business. With thousands of fonts to choose from today, some organisations go the extent of spending thousands on creating a bespoke font, unique to them, to stand out from the crowd. As an example, Youtube has done just that.
Credit: Saffron Consultancy
Youtube is a prime example of how choosing a corporate font can help stamp your authority on your chosen target market, whether you’re new to the industry or already an established industry leader. Instead of picking a font, Youtube decided to create their own called Youtube Sans, which was inspired by their instantly recognisable play button.
Using the wrong corporate fonts for your business could be detrimental. For example, a construction company would not be taken seriously with a calligraphy type font, and likewise, a wedding planner would not be portrayed well with a bold, box type font.
The thing to remember is consistency. For example, at Creative Shed, our corporate colours are white, purple and pink. We wouldn’t create literature with those colours one month and then next month produce a leaflet that is yellow, blue and orange. You also need to keep this in mind when using your fonts.
Of course, some fonts you might not be able to use on your website and your printed literature. This is fine as long as they’re not completely different. For example, our website font is different to our chosen logo font and printed material – but I bet you wouldn’t have noticed that if I didn’t tell you.
When choosing a corporate font, you might want to use the same font in your logo on your website as well. This is fine, but be aware that using a web font such as “Cabin” rather than a system font such as “Arial” could affect your website speed. Google takes your website speed into account when ranking your website. You can read more about this here in our article about How Website Speed Impacts SEO.
Your website, literature and any other form of print should contain the same font in the text, of course, you can have a different font for your logo if you’d like but the main thing to remember is to keep it consistent.
Just like colour, fonts are very subjective, and everyone has their preferences. The main underlying point to consider when choosing a font is whether or not it has the right tone of voice for where it is being used.
At Creative Shed Agency, we have helped multiple clients with their rebranding. If you want to find out more about how we can help move your business forward, contact us today.